---
title: "Methods that Work for Creating Corporate Clients, page 19"
url: https://womensbusinessresearch.com/resourceguide/resource19.htm
description: "Certification is important because it validates that your firm is a majority woman-owned firm and is a woman-operated company. A number of corporations surveyed are actively expand"
---

# Methods that Work for Creating Corporate Clients, page 19

Resource Guide

Center for Women’s Business Research

Certification is important because it validates that your firm is a majority woman-owned firm and is a woman-operated company. A number of corporations surveyed are actively expanding the role of women-owned businesses as suppliers, and they need assurance that the firms they are working with are majority-owned by women or a minority. When a woman-owned business is certified, corporate representatives know that hers is precisely the kind of company they are trying to reach. Being certified immediately establishes you as a qualified candidate for clients who are seeking diversity.

Certification, therefore, can get you in the door through the supplier diversity department. And, once you’re in, it can help to seal a deal. It can also broaden your company’s exposure, as a majority of purchasing professionals surveyed use lists of certified corporations to find new suppliers.

**The Commitment to Diversity in Corporate Purchasing** Many readers of this guidebook may be familiar with the corporate commitment to diversity in over-all hiring practices. Many corporations also institute policies to increase diversity specifically in the area of purchasing. • Half (50%) of the corporations require diversity training for all buyers. • Close to a third (32%) of them offer buyers incentives for using suppliers who are women’s business enterprises.

Many corporations also encourage their prime contractors to pursue women’s business enterprises. • A majority (79%) encourage their primary contractors to focus on diversity as they consider bids. • Almost two thirds (61%) of them report that they track their prime suppliers’ subcontracts to confirm the number of diverse subcontractors.

• More than half (52%) of the corporations surveyed initiate a direct connection between 1st-tier suppliers and women’s business enterprises.

## Citation

Center for Women’s Business Research. “Methods that Work for Creating Corporate Clients, page 19.” Washington, DC.

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