Resource Guide
Methods that Work for Creating Corporate Clients, page 9
competitive product or service – and, you must know your market. This means women business owners need to understand the relationship between the purchaser and supplier from the corporate perspective as well. They need to understand how buyers determine which suppliers best fit their needs, and where these buyers turn when looking for new vendors.
This guide, therefore, partners the techniques used by successful women’s business enterprises with the viewpoint of purchasing professionals to create five winning strategies.
Do you want the answers to any of the following questions?
If so, this guide is for you:
How do I get in the door?
What do corporate purchasing executives look for in new vendors?
How do I expand my exposure to buyers?
What do buyers want from women-owned businesses?
Should I become certified?
How do I compete in a climate of fewer and larger contracts?
Citation
Center for Women’s Business Research. “Methods that Work for Creating Corporate Clients, page 9.” Washington, DC.